Ads Answers Ipod Nano

A. Newspapers are one example of an advertising medium. Can you think of others? Posters and Brochures

B. Look at these words. Label each word 1 for 'advertising media', 2 for 'methods of advertising, 3 for ' verbs to do with advertising?
advertorials 2
banner ads 2
billboards (AmE)2
hoardings (BrE) 2
cinema 1
commercials 2
communicate 3
endorse 2
exhibitions 2
free samples 2
Internet 2
leaflets/flyers 2
outdoor advertising 2
place 3
point-of-sale 3
pop-ups 2
posters 2
press 2
product placement 3
radio 2
run 3
sponsor 3
sponsorship 3
target 3
television 2
viral advertising 2

C.Which of the methods do you connect to which media? Billboards - Banner Ads

D.Which of the verbs you identified in exercise B combine with these nouns?

1 a campaign - campaign run   3 an advertisement leaflets/flyers     5 a consumer target
2 a product sponsorship       4 an event poster              6 a message pop up

E.Choose the most suitable words to complete these sentences.

1 A lot of cosmetics companies give away  free samples so that customers can try the product before they buy.
2 Advertising companies spend a lot of money on creating clever slogans that are short and memorable, such as the message for Nike: ‘Just do it’.
3 Celebrity endorsement is a technique that is very popular in advertising at the moment.
4 If news about a product comes to you by word of mouth the press someone tells you about it rather than you seeing an advert.
5 Many companies use post and mailshots posters because they can target a particular group of consumers all at the same time.

F.Give examples of:

1 any viral campaigns you have read about. -  haven't read one before
2 clever slogans that you remember from advertising campaigns - Vodafone Power to you
3 sponsorship of any sporting or cultural events. Football Chealsea FC - Yokohama Tyres

G.What makes a good tv advertisement? think about ones you have seen.Use some of these words.

clever interesting funny inspiring eye-catching original
powerful strange shocking informative sexy controversial

H. do you think that these advertising practices are acceptable? Are any other types of advertisement offensive?

1 Using children in advertisements
2 Using actors who pretend to be ‘experts’
3 Using nudity in advertisements
4 Using ‘shock tactics’ in advertisements
5 Promoting alcohol on TV
6 Comparing your products to your competitors’ products
7 An image flashed onto a screen very quickly so that people are influenced without
noticing it (subliminal advertising)
8 Exploiting people’s fears and worries

I.Which of the following statements do you agree with?

1 People remember advertisements, not products.
2 Advertising has a bad influence on children.
3 Advertising tells you a lot about the culture of a particular society.